WeMoney helps Young Australians take control of their finances giving them a 360 view of their money. Through education and a brilliant mobile app, WeMoney is on track to be a success. How did they get to this point? Listen and you'll find out along with some great growth marketing, money and startup tips.
Financial wellness app
Having a complete picture of your money
Jasmine the jaded, Harry the hopeful, and Paula the perfectionist (Hint: skip to 59:26)
Speak to people—especially other founders who are on the same journey. You don’t know where or when amazing feedback or ideas will come, and it often comes from a conversation.
(0:00) – Introduction
(2:15) – The business Dan would start today: Food sustainability
(4:04) – What drew Dan to finance in the beginning of his career
(6:35) – Dan’s motivation for starting Switch My Loan (now Pioneer Credit)
(11:20) – Finding first customers for Switch My Loan
(14:05) – How Switch My Loan scaled their mortgage origination process and doing things that don’t scale
(17:32) – Using unconventional press relations tactics to fuel growth
(20:25) – The difficulty of executing a successful PR campaign: Understanding your customers intimately
(23:00) – YouTube is the new TV: How traditional media has become fractured
(24:20) – The sale of Switch My Loan
(27:32) – Dan’s consulting journey and the learnings from being on the other side of the fence at a family office
(30:19) – The X-Factor when investing in founders: Resilience and ambition to win
(34:02) – The benefit of being a serial entrepreneur when fundraising
(36:17) – The importance of having a mentor and how to find one
(39:16) – The catalyst for starting WeMoney: Helping people live their best financial lives
(44:23) – The new paradigm of money resulting from the global financial crisis
(48:30) – How WeMoney launched in stealth mode and found their first customers
(51:46) – The core channels WeMoney uses to reach customers: PR, paid advertising, and referrals
(55:29) – The tactics WeMoney uses to land effective (Hint: Source Bottle) PR campaigns and importance of making it easy for journalists
(59:26) – WeMoney’s perfect customers and building effective customer persona’s (Jasmine the jaded, Harry the hopeful, Paula the perfectionist)
(1:02:32) – What’s on the horizon for WeMoney
Sony XM4’s – Noise cancelling headphones
