You've been trapped in a spiralling cycle of marketing mystery but don't worry Creative Mystery Officer Mike Drysdale is here to help.
This year, Mike started his new business, Folklore, a tabletop entertainment company. Mike is a man of many talents. He leads creative direction on marketing campaigns, advises brands on how they can contribute to cultural conversations, and builds brands with the art of storytelling. Learn how to create and use a message your customers will connect with on this episode of Weird Growth.
People are searching for genuine connections and unique events. How can we spend time together without our phones?
A tabletop mystery game that creates authentic, memorable and fun environment for everyone involved.
Celebrate your achievements, mark your mark with rituals and elevate your brand
00:00 – 01:19 – Introduction
01:20 – 03:07 - Where it all started for Mike – Solving problems with creativity
03:08 – 04:09 - The value of a great message
04:10 – 05:19 - Seth Godinism 1 - People always believe what they tell themselves
05:20 – 05:53 - Seth Godinism 2 – The best stories don't tell us anything new, but how right we were in the first place
05:54 – 07:05 - People seek information that reinforces their beliefs
07:06 – 08:23 - Investigating remarkability
08:24 – 09:52 - Use your customer's language
09:53 – 11:19 - Don't fall for this communication trap
11:20 – 14:21 - Make your message about the benefits not the technology
14:22 – 17:32 - Mike's new business – Folklore
17:33 – 20:56 - How Folkore is a refreshing take on creating in-person connection
20:57 – 23:30 - What drives Mike – on making moments for people
23:31 – 26:05 - Identity, worldviews and cultural conversations
26:06 – 28:00 - Republic of Fremantle's Birchal Campaign
28:01 – 31:10 - How brands can add value to cultural conversations
31:11 – 33:58 – What it looks like when brands add value to the conversation
33:59 – 38:47 - On Tik Tok and growing a content engine
38:48 – 40:05 - Help them share the pebbles
40:06 – 42:06 - Cleo Abrams – Huge if true
42:07 – 44:16 - Mark Zuckerberg's image change
44:17 – 45:39 - We are approaching a new tech age
45:40 – 46:29 - What's next for Mike
46:30 – 47:45 - Celebrate your year, mark the moment
47:46 – 49:23 - Storytelling elevates moments so you can look back at them
49:24 – 51:28 - Show & tell – Write down your ideas in notes, use ChatGPT more
51:29 – 52:58 - How Mike uses ChatGPT for creativity
52:59 – 53:48 - Connect with Mike
53:49 – 54:41 - Wrap up
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