Ammo Marketing has turned 9 years old, celebrating over 250 businesses they have worked with over the years. Director Cam Sinclair shares his story; the journey Ammo has taken and what is next for the team.
Problem:
A lot of small businesses are working with marketing and brand agencies and spending loads of money on logos and designs, then being left with their own devices to grow their business.
Solution:
Ammo is there to support an ongoing relationship with clients to help them grow their businesses.
One big piece of advice:
If you are waking up in the morning and not looking forward to the day ahead, you need to solve that.
Bullets:
00:00 - Introduction
01:50 - The business Cam would start today
05:50 – Cam applied for the wrong job, but it ended up being the best decision
09:32 - “Not happy Jan!"
10:50 - In 2004, Cam suggested Google Ads to his boss
13:00 - 3 main vote drivers in Australia
16:25 - Running a digital campaign in Politics
19:40 - The power of social media
20:24 - The problem Cam was solving with Ammo
24:45 - The 4-hour workweek
25:00 - Reaching his first customers
28:00 - Why do we not have online voting
29:55 - Everyone wanted a growth hack
34:33 - A tech favourite of Cams – Bamboo
36:23 - The authentic content that can come from a third party
38:04 - Cam's one big piece of advice
39:25 - Show and tell
41:33 - Ammo’s latest chapter
Show & tell
- A general Notebook - to be your source of truth
- Your Calendar
- My funnel https://www.myfunnel.com.au/
- Ammo Marketing https://www.ammo.marketing/
